Last Updated: August 28, 2026
At Balance and Thyme, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, communicate with us, or use our services.
1. Information We Collect
We only collect information that helps us provide you with a high-quality, personalized experience. This includes:
- Personal Data: Name, email address, phone number, and contact details (collected when you sign up for our newsletter, complete contact/intake forms, or schedule appointments).
- Usage & Analytics Data: IP addresses, browser types, interaction data, and pages visited (collected automatically via cookies and site analytics to improve site performance and user experience).
- Payment Data: When you purchase products, consultation sessions, or services, payment information is processed securely through trusted third-party payment processors (e.g., Stripe, PayPal, or SureCart). We do not store your full credit card details on our servers.
- Client & Consultation Notes: Personal health, wellness, or appointment information provided during booking or consultations.
2. How We Use Your Information
We use your data to:
- Deliver requested wellness insights, recipes, services, and product orders.
- Schedule, manage, and process client appointments and service bookings.
- Process transactions and send order/booking confirmations.
- Improve website functionality, content relevance, and user experience.
- Send occasional marketing communications, newsletters, or wellness updates (which you can opt out of at any time).
3. Use of Artificial Intelligence (AI) and Automated Decision-Making (ADM)
In compliance with Australian Privacy Principles (APP 1.7–1.9) regarding automated decision-making and artificial intelligence disclosures:
We may utilize automated systems, software, and AI-assisted technology tools to streamline administrative operations, enhance client scheduling, and improve customer support.
- Tools and Software Used: We may use AI-driven tools integrated into our appointment scheduling platforms (e.g., Zanda AI/BizzyAI), customer relationship management (CRM) software, payment processors, and email communication platforms.
- Types of Personal Data Processed: Depending on the interaction, these tools may process contact details (name, email, phone number), appointment dates, transactional data, or client support inquiries.
- Nature and Purpose: AI and automated algorithms assist us with administrative management, such as automated schedule coordination, payment fraud detection, intake form organization, and tailored email segmentation.
- Impact on Individuals: These automated systems assist with administrative and operational tasks to provide efficient service. They do not make automated legal, clinical, or binding decisions that significantly impact your rights or welfare without human review.
4. Sharing Your Data
We do not sell, rent, or trade your personal information. We only share data with trusted third-party service providers who assist us in operating our business and website (such as email service providers, booking/scheduling platforms, and payment processors), and only to the extent necessary for them to perform their functions.
5. Your Rights and Choices
You are in control of your data. Under Australian privacy laws, you have the right to:
- Access: Request access to the personal information we hold about you.
- Correction & Deletion: Request that we correct, update, or delete your personal information.
- Opt-Out: Unsubscribe from marketing communications at any time via the “unsubscribe” link at the bottom of our emails.
- Inquiries Regarding AI Usage: Ask questions or express concerns about how automated processes or AI tools are used to process your data.
6. Cookies and Tracking Technologies
We use cookies to remember your preferences, tailor marketing communications, and analyze web traffic. You can disable cookies through your browser settings, though some site features may not function optimally as a result.
7. Contact Us
If you have questions, concerns, or complaints regarding this Privacy Policy or our handling of personal information (including automated data processing), please contact us at:
- Email: info@balanceandthyme.com.au
- Address: 74 Simpson St, Beerwah QLD 4519, Australia
